Mountain Dew Gets Warcrafted

Hey People

I have just found this on Kotaku and thought it would be useful for Alex's work at the moment. Mountain Dew have released a special Warcraft edition of their drink called Game Fuel. They have done this a few times before with some other games such as Halo 3 and Metal Gear Solid 3 (if I am thinking right)

You can find the link at

http://kotaku.com/5173387/world-of-warcraft-the-soft-drink

Cheers

Luke

Student Presentations - Peer Review

As those that presented for the H&A3 module will know I run a system of peer review with presentations, some of the marking criteria have changed so i thought i would release a copy of this terms peer marking sheet for you to see before you present

Student Presentations

Can ALL students book a place to present their work for this module on Doodle. Students can only book one slot and each slot can only be book once (Doodle has improved since last term). Presentation slots are on a first come first served basis... Students should keep in mind that the presentation is of a work in progress but should be of a professional and academic nature. Presentations constitute 25% of your final mark and will be peer reviewed. Please go to http://www.alanhook.co.uk/CVG_HA4/pa2_ha4_0809.pdf for further guidance.

For those that haven't used Doodle before please visit the doodle site here type your name in the box, pick your time on the day you prefer and click save. I will be monitoring the site to make sure people are taking part and that it is running smoothly.

Alex Wallace - Product Placement and Marketing within Video Games

The topic that I am going to be studying is on product placement and marketing within video games. In recent years product placement has grown exponentially due to rising costs in the making of a video game. These can either be seen as just subtle advertisements in the game world or as something more integral to a game such as a gadget representative of a real product.

I am going to looking at how this aspect of games has come about and grown into something that is now considered commonplace amongst big budget video games. I am also going to be looking at how this affects the game and how the player is expected to react when exposed to such marketing techniques.

To do this I am going to be using the internet to research specific games that express product placement frequently throughout games. I will be looking at other articles that are on the topic and I will also be drawing a comparison between product placement in movies and in video games to see how they are becoming similar and the reasons why.